Evaluation Question 3

What kind of media institution might distribute your media product and why?

Circulation

MOJO (Bauer Media Group) = 87,555: -7.5%

Q (Bauer Media Group) = 77,522: -12.1%

UNCUT (IPC Media LTD) = 62,305: -14.2%

CLASSIC ROCH (Future Publishing LTD) = 62,352: -7.9%

KERRANG! (Bauer Media Group) = 42,077: -2.1%

NEW MUSICAL EXPRESS (IPC Media LTD) = 27,650: -4.0%

As you can see above, the magazine industry is going through a state of flux. This is because the consumption of old style media is down due to improvements in technology. Printed magazines are not as popular as they once were; however, there is still a lot of competition between media institutions as people still want to have a physical magazine due to it being easier to handle. For example, a full time worker from the city would rather buy a printed magazine to take on the train rather than risk taking a £160 Kindle Fire with the chance of it being stolen or broken. Nevertheless, the main reason why the magazine industry is going through a state of flux is due to the improvements in technology. There are many other different ways to distribute magazines including official websites and apps that can be accessed on the Kindle, iPod, Smartphones and more.